Étiquette : Questions

Most UX and UI designers already understand the nuts and bolts of typography. They can tell you the difference between ‘font’ and ‘typeface’, between ‘mean line’ and ‘baseline’. They might fret over the tracking of a particular font, or cringe at subtle kerning miscues that an untrained eye would gloss over. However, fewer designers grasp […]
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Let us talk about Peter. He has just bought a great shirt. It is on trend. The feel, and the price point was a bargain. He gets home, and it feels great. But then. It starts with a tickle, then a scratch, then he realises the label is digging into his skin. When his friend asks how it was, the annoying scratchiness is all he feels like mentioning. However, he is still …
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